eCommerce | Nichevertising's blog on Social Selling, Marketing, Advertising

6 Ingredients for the Perfect Holiday Promotion

November 11, 2013by Christopher Mance II in Product Marketing tagged best practices, eCommerce, paid media

It’s that time of year again. If you have an online store, chances are you have already launched or are very close to launching you first holiday promotion of the year.

First off, this is not the time of year to rely on free media to capitalize on the increased spending of the holiday season. Unless you have an ongoing word or mouth campaign that is a consistent driver of new customers, there is absolutely no chance that an ordinary Facebook or Twitter post will work.

If you can afford only one time of year to pay for ads, then this is it. So let me help you make the best of it.

23 Ideas to Jumpstart your Online Store Marketing for Christmas

October 7, 2013by Christopher Mance II in Product Marketing tagged best practices, eCommerce

It’s never too late to prepare your online store for Christmas marketing. Ideally, you should start your planning by October (Halloween at the latest), but we all know we don’t live in an ideal world.

So the next best thing you can do is start today.

The goal of the content shared below is to provide you with the ultimate learners guide to deploy your time between now and Christmas so you can maximize the number of sales you make over the holiday season. There is no reason you shouldn’t try at least 5 of these ideas.

Personalized Emails Work – Marketing Sherpa Case Study Review

August 22, 2013by Christopher Mance II in Email Marketing, Product Marketing tagged best practices, case study, eCommerce, email marketing

A 29% raise next month sounds pretty good doesn’t it. Well that’s my takeaway after studying the benefits of personalized emails in a very good case study done by the folks over at Marketing Sherpa. Marketing Sherpa is a research firm specializing in tracking what works and what doesn’t in all aspects of marketing.

The name of this case study is Email Personalization: 750% higher CTR and more revenue for e-commerce site written by Adam Sutton.

It is a very quick read so I encourage you to check it out for yourself. This post will break down the three key takeaways from it, as well as put that 29% raise metaphor in perspective for you.

Online Stores vs. Content Marketing: 21 Must Have Content Types

May 16, 2013by Christopher Mance II in Content Marketing, Product Marketing tagged best practices, content marketing, eCommerce

Content marketing is the hottest trend in marketing right now, bar none. So if you are trying to figure out how to market your online store, content marketing is your answer. Content marketing is hot right now for 3 significant reasons:

One simple word-of-mouth shortcut for service providers and digital sellers

April 22, 2013by Christopher Mance II in Social Selling, Word-of-Mouth tagged eCommerce, Etsy, going viral, word-of-mouth

As an entrepreneur bootstrapping your business with a small or no advertising budget, you are left with no choice but to depend on word-of-mouth advertising to grow your customer base. For some types of businesses, such as clothing companies and tech gadgets, this serves as an opportunity for them to do something remarkable with their design and/or packaging. For other types of businesses, such as service providers and digital sellers, generating word-of-mouth buzz is a more complex problem to solve.